Kuoni Road Show Main Destination Sponsor
Sri Lanka Tourism joined the largest travel agent road show in the UK as the main destination sponsor. In 2006 and 2007, Sri Lanka positioned itself as a major destination of choice. Visiting 8 cities and training 100 agents at each city, Sri Lanka ensured that 800 travel agents had a positive experience and went on to increse their sales of the country.
5 hoteliers from Sri Lanka joined, and Sri Lanka taught all travel agents about the country and got them to enter a quiz. This helped to build a data base and create awareness.
Agents received an e-mail by 9am the following morning so that they could share their experiences with their others in their office.
Cities covered include : Glasgow, Newcastle, Sheffield, Manchester, Chester, Heathow, Gatwick, London Bournemouth, and Brighton.